Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-In™ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap.

Chapters:

• 00:00:00 - Welcome + The Power Behind Purpose
• 00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold
• 00:02:06 - From Stocks to Skincare: A Bold Career Pivot
• 00:05:24 - What Actually Drives a Thriving Brand
• 00:07:14 - Risk, Reward, and Resilience in Entrepreneurship
• 00:10:27 - The Birth of Indeed Labs: Disruption Starts Here
• 00:17:40 - Acne, Reimagined: The Science Behind pH-In™ Skin
• 00:23:33 - Building a Brand That Stands for Something
• 00:25:22 - How Nano Blur Took the Internet by Storm
• 00:25:37 - Real Talk: Early Mistakes and Strategic Pivots
• 00:26:11 - Marketing That Moves the Needle
• 00:28:19 - Best Sellers That Keep Selling
• 00:29:17 - Going Global: The Power of Boots UK
• 00:30:32 - Retail Success Without Selling Out
• 00:33:11 - Can AI Solve Skincare?
• 00:38:40 - Culture, Teamwork, and Scalable Leadership
• 00:40:36 - To the Next Gen: A Message to Women Founders
• 00:47:31 - Dimitra’s Favorites + Final Words of Wisdom

• Indeed Labs
• pH-In™ Skin
• Dimitra Davidson on LinkedIn
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram

Mentioned in this episode:

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