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How This Founder Achieved 300% Growth in One Year (and You Can Too!) with Cheryl Kelly
Manage episode 472032208 series 3596421
Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doing 76 markets in one year, what she’s learned about in-person selling, and how putting herself out there and creating community has been the key to her success. If you’ve ever wondered how to turn a passion into a thriving business, this episode is filled with real insights and lessons learned from the ground up.
Chapters:
- 00:00:00 - How One Skincare Product Changed Everything
- 00:01:22 - Meet Cheryl Kelly: From DIY to CEO
- 00:02:25 - Cracking the Code on the Perfect Vegan Face Serum
- 00:04:11 - Testing, Tweaking & the Jaw-Dropping First Review
- 00:05:25 - From Personal Project to People Begging for More
- 00:07:09 - The Struggles, Wins & “Aha” Moments That Built a Brand
- 00:09:31 - How Cheryl Sold Out Without a Massive Marketing Budget
- 00:12:32 - Turning a Passion for Health into a Thriving Business
- 00:15:13 - Big Ideas, Bigger Moves: Expanding Beyond Expectations
- 00:19:18 - The Selling Strategy That Skyrocketed Her Growth
- 00:31:11 - 300% Growth in One Year—Here’s How She Did It
- 00:31:59 - The Secret Weapon of Every Successful Founder
- 00:33:24 - Cheryl’s Show-Stopping Setup That Draws Customers In
- 00:36:04 - The Power of Partnering With the Right People
- 00:39:11 - The Smartest Way to Pick Profitable Markets
- 00:43:10 - The One Business Task Cheryl Refuses to Do Herself
- 00:46:40 - This Unexpected Strategy Exploded Her Local Sales
- 00:55:27 - Big News: Cheryl’s Opening a Brick-and-Mortar Store!
- 00:56:40 - How Positivity Became a Business Superpower
- 00:58:15 - What Every Beauty Founder Needs to Hear Right Now
- 00:01:00:11 - The Real Key to Success? Building a Brand That Lasts
- 00:01:01:45 - Where to Find Cheryl & What’s Next for Her Brand
Links and Resources:
- Cheryl on Linkedin
- Cheryl Kelly & Co
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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