Why do we dismiss the skills that come naturally to us? That's just one of the questions we explore with Brianca Johnson, Strategic Brand and Business Consultant, in this episode. Brianca shares her path from working on political campaigns to building a consulting business that helps women leverage their corporate expertise into consulting roles.

We discuss why women minimize their natural talents, how to prove your expertise by documenting quantitative and qualitative results, and why everyone has a unique "fingerprint" in how they work. Brianca explains the importance of developing frameworks that deliver consistent results, tackles the shame around self-promotion that holds women back, and reveals why imposter syndrome disappears when you face the facts of your contributions. We also explore how to set your own pace in business, why you don't need everything figured out before you start, and how being of service is the real mission behind consulting work.

Brianca also addresses the visibility challenge for women who've built careers being of service, why shameless self-promotion shouldn't feel shameful if you're qualified, and how to set sustainable boundaries in your business instead of chasing hustle culture.

Key quotes:

• "The things that come the easiest to us are often the things that we are the quickest to disregard"
• "I'm the sauce" - Why your framework can't be replicated without you
• "Who are you NOT to be of service?"
• "You get to set your pace... My only request would be that whatever boundary you set, you maintain"

Briancajohnson.com

Instagram: @thebriancajohnson (DM her for a free guide called "The Pivot Plan")

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