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How Two Military Spouses Built a Purpose-Driven Brand that Went Viral

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Manage episode 516698240 series 3595551
Content provided by Christine George. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine George or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.

In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.

We dig into:

  • How Little Blue Cart went viral (without a PR team)
  • The power of building a brand around your beliefs
  • Why staying true to your mission matters more than growth
  • Lessons in partnership, perseverance, and purpose

This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 516698240 series 3595551
Content provided by Christine George. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine George or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.

In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.

We dig into:

  • How Little Blue Cart went viral (without a PR team)
  • The power of building a brand around your beliefs
  • Why staying true to your mission matters more than growth
  • Lessons in partnership, perseverance, and purpose

This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.

  continue reading

111 episodes

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