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How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
Manage episode 516698240 series 3595551
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.
In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.
We dig into:
- How Little Blue Cart went viral (without a PR team)
- The power of building a brand around your beliefs
- Why staying true to your mission matters more than growth
- Lessons in partnership, perseverance, and purpose
This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.
111 episodes
Manage episode 516698240 series 3595551
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.
In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.
We dig into:
- How Little Blue Cart went viral (without a PR team)
- The power of building a brand around your beliefs
- Why staying true to your mission matters more than growth
- Lessons in partnership, perseverance, and purpose
This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.
111 episodes
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