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AI, Authenticity, and the #1 Thing Most Agents Forget to Do

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Manage episode 485567391 series 3595551
Content provided by Christine George. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine George or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

  • The biggest shifts in email marketing, including the role of AI and automation

  • Why open rates are no longer the best metric—and what to measure instead

  • How to use personality and storytelling to increase engagement

  • List growth strategies that work in today’s noisy digital world

  • The underrated power of SMS and dynamic content

  • Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn 🔗 Connect with Dave: LinkedIn | davecharest.com

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 485567391 series 3595551
Content provided by Christine George. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine George or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

  • The biggest shifts in email marketing, including the role of AI and automation

  • Why open rates are no longer the best metric—and what to measure instead

  • How to use personality and storytelling to increase engagement

  • List growth strategies that work in today’s noisy digital world

  • The underrated power of SMS and dynamic content

  • Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn 🔗 Connect with Dave: LinkedIn | davecharest.com

  continue reading

100 episodes

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