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AI, Authenticity, and the #1 Thing Most Agents Forget to Do
Manage episode 485567391 series 3595551
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.
We cover:
The biggest shifts in email marketing, including the role of AI and automation
Why open rates are no longer the best metric—and what to measure instead
How to use personality and storytelling to increase engagement
List growth strategies that work in today’s noisy digital world
The underrated power of SMS and dynamic content
Why real estate agents can’t afford to be forgettable
🔗 Connect with Stephanie: LinkedIn 🔗 Connect with Dave: LinkedIn | davecharest.com
100 episodes
Manage episode 485567391 series 3595551
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.
We cover:
The biggest shifts in email marketing, including the role of AI and automation
Why open rates are no longer the best metric—and what to measure instead
How to use personality and storytelling to increase engagement
List growth strategies that work in today’s noisy digital world
The underrated power of SMS and dynamic content
Why real estate agents can’t afford to be forgettable
🔗 Connect with Stephanie: LinkedIn 🔗 Connect with Dave: LinkedIn | davecharest.com
100 episodes
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