Tired of chasing SEO hacks and paying for strategies you don’t understand? In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm.

Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google’s latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping thousands on expensive services or website redesigns.

You’ll learn:

• How to write content that actually gets noticed.
• Why headings matter more than you think.
• The mobile and speed tweaks that boost visibility.
• Why backlinks aren’t dead — but need to be earned.
• And how to build a simple, consistent visibility strategy that works.

Lori’s take? It’s not about tricking Google. It’s about becoming the obvious choice when your dream client searches for what you do.

Hit play and start making SEO simple and strategic. This is visibility for the rest of us.

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

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