Wondering why you’re not booking the clients you really want? It might have more to do with what you're showing than what you're saying.

This week, Kevin sits down with wedding photographer and health coach Julian Ribinik to discuss the silent business killers: misaligned branding and outdated work. Julian’s been in the wedding industry for over 17 years, and he’s seen it all—from vendors stuck in a booking rut to others wondering why they’re not getting the luxury weddings they dream about.

Julian shares why so many wedding pros hit a ceiling they can’t seem to break, even after years of experience. Spoiler alert: It’s not the algorithm, the economy, or that one “bad year.” It’s about how you’re showing up — and what kind of work you’re putting out into the world.

We dig into the disconnect between what vendors post and the clients they want to attract, how styled shoots can backfire, and why real proof of performance matters more than ever. Plus, Julian breaks down what it actually takes to break into higher-end markets — from relationship building to reception lighting skills.

If you've ever found yourself frustrated by a slow season, stagnant rates, or clients who just don’t “get” you, this episode will give you the reset you didn’t know you needed.

Highlights:

• Why your Instagram grid might be costing you dream clients
• The difference between looking busy and actually being booked
• Why styled shoots don’t prove you can handle a real wedding
• How to align your portfolio with the kind of work you want
• The power of industry relationships (and how to build them without being salesy)
• What not to say at networking events
• How Julian built a referral-based business through trust, not tactics

Connect with Julian:

Website

Instagram

LinkedIn

Facebook

Connect with Kevin:

Wedding IQ

Fantasy Sound

Instagram

Youtube

TikTok