In this episode of Toni Unleashed, Toni welcomes back David Hartigan, founder of Hemp Heroes and Mush & Co., to talk about setting a new standard in pet wellness. David shares how his team developed a cold-pressed CBD extraction method, built their own facility in Buffalo, and earned B Corp certification—all to ensure transparency, quality, and affordability.

They dig into the problems with white-labeled CBD products, the importance of third-party testing, and why clinical research (including a recent arthritis study) is critical to building trust. David also gives a preview of Mush & Co’s functional mushroom tinctures and their plans for future clinical trials.

Toni and David also discuss the role of independent pet retailers in reshaping the supplement space—offering education, community connection, and a path away from the mass-market status quo.