Ever wondered why some businesses seem to grow effortlessly while others struggle despite working just as hard? In this episode, I reveal why your marketing might feel like you're starting from scratch every month - and how to change that.

I walk you through the three stages every successful business goes through: the frustrating foundation stage where you're doing all the work with little visible return, the momentum stage where your audience starts saying "I see you everywhere," and the ultimate goal where opportunities find you instead of you chasing them.

You'll discover why showing up consistently beats showing up perfectly, what actually happens during that difficult early stage, and the four most common mistakes that kill your marketing momentum before it has a chance to work.

🔗 Resources Mentioned

• Marketing Mondays: Join our weekly implementation sessions (Free until end of September)
• Episode 30: "How to Build a Marketing Routine You'll Actually Stick To"
• Episode 31: "From Scattered Posting to Connected Marketing"
• Full Podcast: From Overlooked to Fully Booked

🤝 Connect with Niki

Social Media

• LinkedIn: @nikihutchison
• Instagram: @nikihutchison
• Facebook: /nikihutchison

Business

• Website: nikihutchison.com
• Agency: The Enjoy Marketing Agency

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, and hosts the weekly Marketing Mondays community where business owners implement marketing strategies in real-time.

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