I generated hundreds of qualified leads last year without spending a penny on advertising. In this value-packed episode, I'm pulling back the curtain on five powerful lead generation strategies that cost nothing but deliver serious results.

After nearly 30 years in marketing, I've discovered that the most effective lead generation rarely requires a big budget—just creativity, consistency, and genuine value. These aren't theoretical ideas; they're battle-tested approaches I've used to grow my own business and help countless clients become fully booked.

I dive into my exact framework for creating interactive workshops that build community, designing strategic quizzes that provide immediate insights, running high-converting challenges and masterclasses, leveraging live events for meaningful connections, and using industry awards to create instant credibility. Plus, I share the bonus content repurposing strategy I'm implementing this year to maximize impact.

Listen now and discover which strategy could transform your business in the next 30 days. These approaches have helped my clients generate thousands in new sales—and they can do the same for you!

What You'll Learn

How interactive workshops build community and position you as an authority

Why strategic quizzes create immediate value while gathering crucial audience insights

The structure of high-converting challenges and masterclasses for rapid audience growth

Leveraging live events to form meaningful connections with potential clients

Using industry awards to build credibility and reduce perceived risk

BONUS: Strategic content repurposing to maximize reach and impact

Keywords: lead generation, zero-cost marketing, marketing strategy, interactive workshops, strategic quizzes, free challenges, live events, industry awards, content repurposing, business growth, service-based business, entrepreneur marketing

An unmissable event!

In this episode I share how you can join Lisa Johnson's game-changing "Race to Recurring Revenue Challenge", including Monday's wrap-up Masterclass and access to my private WhatsApp group throughout. Sign up HERE.

Lisa's story will blow your mind: from £30k in debt to building a £20M empire in just seven years.

Why should you care about recurring revenue?

Picture this: predictable income flowing in while you sleep, the freedom to scale without stressing, and the ability to build the life you've been dreaming of.

Want to stop the feast or famine months in your business? This is your first step to real, recurring revenue.

Here's that link again.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!