If you’re looking for an accessible overview of how C2PA - aka Content Credentials - works technically and how it relates to privacy, identity, and trust, this is it!

In our first episode in this explainer series about C2PA, we shared an overview of how C2PA works, and what it does in relation to privacy, identity, and trust. In this second episode, we dig deeper into Identity in C2PA. You’ll learn about what sorts of users want identity to be attached to content metadata – and who doesn’t, and about the risks and tradeoffs of identity in relation to C2PA. And you’ll hear from Pam Dixon, World Privacy Forum’s executive director, about existing digital identity systems, regulations and infrastructure around the world and how they could relate to C2PA. This episode of Privacy on the Ground features music by Liam Back and Speedtest. The Privacy on the Ground intro theme features music by Pangal.

Featured in this episode:

• Kate Kaye, Deputy Director of World Privacy Forum
• Pam Dixon, Executive Director of World Privacy Forum