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Culture Under Fire: Building Values That Survive Growth Jesse Kleiman Part 2

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Manage episode 508238870 series 3589672
Content provided by Nick Goellner, Matthew Nix, and Casey Voelker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Goellner, Matthew Nix, and Casey Voelker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most shop owners talk about culture. Few actually put it into practice.

In Part 2 of our conversation, Jesse Kleiman shares how he’s building JR Metal Works on values that stick — from making hard work “cool again” to leading with “simple scales, fancy fails.”

This isn’t theory. It’s how a fast-growing fab shop operationalizes culture, keeps people bought in, and builds a team that can scale.

It’s not just about welding or leadership. It’s about what happens when you decide values aren’t posters on the wall — they’re how you run the business every day.

In this episode, you’ll learn:

  • Why “making hard work cool again” matters for shop culture

  • How to elevate tradespeople and keep talent engaged

  • Why “simple scales, fancy fails” is a rule every shop should live by

  • How Jesse teaches leadership through Extreme Ownership and The Four Agreements

  • Practical ways to embed values so they survive growth pains

Resources: Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/ Connect with Jesse on LinkedIn: linkedin.com/in/jesse-kleiman-685675113 JR Metal Works: https://jr-metalworks.com/ Lights Out Podcast: https://makingchips.com/show/lights-out/ Buy the Numbers Podcast: https://makingchips.com/show/buy-the-numbers/

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 508238870 series 3589672
Content provided by Nick Goellner, Matthew Nix, and Casey Voelker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Goellner, Matthew Nix, and Casey Voelker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most shop owners talk about culture. Few actually put it into practice.

In Part 2 of our conversation, Jesse Kleiman shares how he’s building JR Metal Works on values that stick — from making hard work “cool again” to leading with “simple scales, fancy fails.”

This isn’t theory. It’s how a fast-growing fab shop operationalizes culture, keeps people bought in, and builds a team that can scale.

It’s not just about welding or leadership. It’s about what happens when you decide values aren’t posters on the wall — they’re how you run the business every day.

In this episode, you’ll learn:

  • Why “making hard work cool again” matters for shop culture

  • How to elevate tradespeople and keep talent engaged

  • Why “simple scales, fancy fails” is a rule every shop should live by

  • How Jesse teaches leadership through Extreme Ownership and The Four Agreements

  • Practical ways to embed values so they survive growth pains

Resources: Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/ Connect with Jesse on LinkedIn: linkedin.com/in/jesse-kleiman-685675113 JR Metal Works: https://jr-metalworks.com/ Lights Out Podcast: https://makingchips.com/show/lights-out/ Buy the Numbers Podcast: https://makingchips.com/show/buy-the-numbers/

  continue reading

47 episodes

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