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Driving Retention Without Bonuses: Building Loyalty Through Odds, Service & Player Experience
Manage episode 493532320 series 3587870
In this episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to explore how one of the world’s most respected sharp bookmakers achieves long-term retention, high player value, and brand trust - without relying on bonus-led tactics.
Phil shares Pinnacle’s real-world retention model based on competitive odds, player segmentation, education, proactive limit adjustments, and service-driven VIP management. Whether you're a product lead, CRM strategist, retention manager, or sportsbook operator, this is a must-listen masterclass in building sustainable player relationships in the iGaming industry.
What You’ll Learn in This Episode
- Why Pinnacle doesn’t rely on retention bonuses - and still retains high-value players
- How to structure cashback and loyalty programs that reward volume, not losses
- What operators need to shift from bonus-based to experience-driven retention
- Why odds visibility is Pinnacle’s #1 acquisition channel
- How education around pricing creates loyal, price-sensitive players
- Three non-bonus retention strategies every sportsbook should adopt
- Why the first 7 days of player onboarding define long-term LTV
- How to measure retention strategy effectiveness without vanity metrics
- How proactive betting limit increases drive engagement and value
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Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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