Transforming how clients see your business can be the difference between short-term projects and long-term partnerships. In this episode, Tonya Kubo and Gwen Bortner dive into the critical shift from being just another service provider to becoming a strategic partner. Gwen shares her experience in fostering client relationships that last for years—without contracts or forced commitments. They explore why businesses often rely on rigid agreements, how to create value that keeps clients coming back, and why trust-based relationships lead to greater success. If you’re tired of constantly chasing new clients and want to build a sustainable business, this conversation is for you.