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Telling a story in 5 to 10 seconds? We’ve got this
Manage episode 493626417 series 3586582
In this episode, we’re taking you behind the scenes of our latest project.
We explain what an ident is (those quick sponsor clips before a TV show), why they’re harder to make than they look, and how we managed to tell a mini story in just five to ten seconds.
This was also our first time working closely together on set, and it came with tight deadlines, strict rules, and a few creative challenges.
If you're curious about the real work that goes into high-profile content like this, tune in!
Here are the highlights
(05:07) Building the demographic
(10:16) James Patterson
(17:48) Working with tight deadlines
(21:14) What is a “Video Village”?
(27:00) Having a short timeframe
(30:00) Keeping it fun
The James Patterson Sponsorship Press Release:
https://lbbonline.com/news/Penguin-Random-House-Sky-James-Patterson-True-Crime
https://sponsorship.org/havas-play-launches-penguin-random-houses-first-tv-channel-sponsorship-for-james-patterson-on-sky-crime-investigation/
https://www.marketing-beat.co.uk/2025/07/03/penguin-james-patterson/
Link to view the idents:
https://www.youtube.com/playlist?list=PL77Ov6f56vL0GbSz5RW8K17Gb9yfNxBKS
Connect with us here:
Website: www.gunpowderhouse.co.uk
Instagram:
www.instagram.com/cinematicalchemypodcast
www.instagram.com/gunpowderhouse
www.instagram.com/amberlillianpayne
LinkedIn:
This Podcast is proudly produced by Wavemakers Audio
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