In this episode of Second Acts, Krish is joined by Docebo’s (NASDAQ: DCBO) CEO, Alessio Artuffo.

Alessio talks about: Docebo’s many second acts from the early days of bootstrapping to their recent AI-native reinvention, what they have learned about sustaining balanced growth as a public SaaS company, how “clear, unarguable” enterprise value (not AI hype) drives their product and monetization decisions, the internal idea-to-execution value chain of pricing ownership, why focus (not TAM) is the big constraint in horizontal markets, a Lencioni classic he keeps going back to, and more.

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Chapters:

(00:01) Episode highlights

(03:13) Episode intro

(05:40) A brief note on Docebo’s 20-year path

(07:14) Docebo’s many second acts

(12:14) A philosophy of balanced growth

(17:56) The post-COVID reset

(21:39) System of record → System of intelligence

(28:10) Real AI adoption starts with customer problems

(31:57) Rewiring Docebo’s GTM for an AI-led future

(34:23) AI, FedRAMP, and unlocking new markets

(40:33) SI partnerships as multipliers

(43:00) A methodical approach to AI monetization

(46:54) Pricing “clear, non-arguable value” with simplicity

(50:14) A hypothesis-led, cross-functional pricing process

(55:54) Alessio recommends a Lencioni classic

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Referenced:

Docebo

NASDAQ

Edugo

“From System of Record to System of Intelligence:”

Accenture

Deloitte

Kyle Lacy

Mark Kosoglow

FedRAMP

The Five Dysfunctions of a Team

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Connect with Alessio:

LinkedIn

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Connect with Krish

LinkedIn

X

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About Chargebee:

Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra. Learn more.