If your content is meaningful but your income isn’t moving, you don’t have a visibility problem—you have a coaching client conversion problem. In this Sales that Serve episode, guest host Rich Boggs (serial entrepreneur and Expert Enrollment Faculty at Brave Thinking Institute) shows you how to bridge the gap between audience-building and consistent enrollments.

You’ll learn the simple, repeatable funnel that transforms spectators → strategy sessions → paid clients using value-forward lead magnets, DM conversations that build trust, and confident calls-to-action that make the next step obvious. This is ethical, heart-centered selling—designed for coaches who want full-spectrum success and real transformation for their clients.

Key Takeaways

• More content isn’t more sales. You need a clean, value-forward coaching client conversion path.
• Message to the circle: Lurkers (awareness/trust), Likers (social proof/invitations), Leads (nudge to book).
• Simple funnel wins: Content → Freebie → 3 emails → Strategy session booking.
• DMs convert when you ask great questions, not when you push offers.
• Sell the session’s value (vision, changes, action steps), then discuss programs if there’s a fit.
• Every touchpoint needs a CTA. No next step = no conversion.

Ready to Turn Clarity Into Clients?

Join Life Coach Accelerator—our free, 5-day challenge for aspiring and growth-minded coaches. In one focused week, you’ll:

• Nail your why and who you’re meant to help
• Map the essential steps for a profitable, sustainable coaching business
• Identify the blocks that keep most coaches stuck (and clear them)
• Learn where to find clients, how to charge what you’re worth, and dissolve the money beliefs keeping you stuck