In this episode of Ranchonomics, host John Haskell sits down with expert Bob Metzger to delve into the critical concept of opportunity cost in relation to both short-term and long-term investments. They explore the importance of factoring in interest payments when making financial decisions, as well as the power of compounding interest in maximizing returns. Metzger emphasizes that adopting a long-term mindset is essential for sustained success in ranching, cautioning against the allure of short-term gains that may lead to significant losses. The discussion also touches on the current “all-time-high” market, prompting insightful reflections on whether or not now is an opportune time to invest. This episode is packed with actionable insights that empower ranchers to align daily operations with strategic financial thinking, steering the business from chaos to clarity.

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In this episode, we cover:

• Opportunity cost as it relates to short term and long term investments
• Accounting for paying interest when evaluating the cost of a decision
• Considering compounding interest when evaluating return on investment
• Thoughts on the “all-time-high” cattle market and whether or not it's a good time to buy
• Examples of how short term mindsets may have big wins short term but will also have big losses
• How having a long-term mindset will win in the long term

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• Ranching for Profit
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• Wally Olson, Olson Ranch LLC

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