In this episode, host John Haskell reconnects with marketing and mindset coach Charlotte Smith to explore how our thoughts and beliefs shape business outcomes, especially in marketing. They discuss how our default thoughts and beliefs shape business outcomes and the importance of being intentional with our mindset and how it can impact our actions. John and Charlotte also discuss how the words we use both internally and externally can either support or sabotage our business efforts as well as practical advice to reframe negative self-talk, overcoming the fear of failure, and how embracing a growth mindset can transform not just our businesses, but our lives as a whole.

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In this episode, we cover:

• What mindset is and its impact on business
• The connection between mindset and marketing effectiveness
• Strategies to intentionally shift and manage mindset
• The role of language in shaping mindset

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• Episode 32. Marketing & Mindset for Farmers with Charlotte Smith

• Charlotte’s FREE training: Price for Profit
• Charlotte’s FREE training: How to Build a Loyal Customer Base
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• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

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