In this episode, Maria discusses her strategy for growing local groups, which is based on the framework of Value (V), Operations (O), and Promotion (P). In the first part of the podcast, Maria speaks as the Chair of Reading Film and Video Makers and how this framework has been applied to the group for the 2025-2026 season, which is undergoing evolution because membership numbers dropped after COVID.

In the second part of the episode, Maria highlights the strategies used by other Reading-based groups which allow them to deliver value, operate effectively, and promote what they do. All the points mentioned in this episode can also be applied to businesses and other offerings.

TIMECODES

00:00 Introduction

00:58 Reading Film and Video Makers (RFVM)background

01:31 RFVM current group problem and solution

01:56 Three-point framework for how to develop a sustainable group

02:10 Value and how this is applied to RFVM

03:48 Operating procedures and how this is applied to RFVM

07:38 Promotion and marketing and how this is applied to RFVM

09:45 How Reading groups provide their members with value (Caversham writers; CADRA; Science in Reading)

14:06 How Reading groups have refined their operations (Science in Reading; Toastmasters; Professional Speakers Association (PSA))

17:27 How Reading groups promote what they do (History of Reading society, Dreading Slam poets)

19:00 Summary

KEY TAKEAWAYS

Prioritise Value Before Promotion (V-O-P Order is Key): Successful growth requires focusing on value first, then operations, and only then on promotion. There is no point in promoting something if it doesn't offer value.

Streamline Operations for Accessibility and Efficiency: Effective operations involve making your offering easy to access and run.

Use Collaboration and Existing Networks for Low-Cost Promotion: The most effective promotion often comes from mutually beneficial collaborations and tapping into existing networks.