What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience

Key Moments:

• [01:37] Introduction to Sir Jony Ive and how his design philosophy relates to creative entrepreneurship
• [02:19] The myth I want all of us to let go of - that efficiency should always win over care and design in business
• [03:26] The concept of "principled service" and how it transforms creative businesses
• [06:20] How people can sense when something has been made with care
• [10:07] Finding order in chaos - bringing calm to a noisy world through thoughtful design
• [17:32] The importance of "markers" - details that most people will never consciously notice
• [21:16] Remembering your "why" and incorporating small acts of care into your business

Notable Quotes:

"Care is the invisible ingredient that transforms good work into something truly memorable. When we design with intention and genuine care, our clients feel it-even if they can’t always see it."

"In a world obsessed with efficiency, it’s the thoughtful details and human connection that set creative businesses apart. True design is about so much more than how something looks; it’s about how it makes people feel."

• Read: This Week's Full Journal Post
• Interview: with Sir Jony Ive
• Handbook: Join The Waitlist
• Website: www.philippacraddock.com
• Email: [email protected]

Where do you incorporate care into your creative business? I'd love to hear which small acts of thoughtfulness make the biggest difference for your clients. Share your reflections with me on Instagram - I read every message and look forward to continuing this conversation.

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