Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo.

This episode explores the critical shift in modern marketing, demanding a strong personal brand united with the company brand, and the challenges of sales in the post-radio, social-media-saturated era.

Alane, a powerhouse in business modernization, shares her journey from selling a social media agency to launching Workday Ninja (services) and Arvo (knowledge-base software).

The core discussion centers on systematizing operational processes—not to stifle creativity, but to create consistency, boost employee happiness, and maintain client lifetime value. They discuss Workday Ninja’s monthly subscription model for process creation and Arvo's solution for engaging, skimmable documentation. This is a no-BS exploration of blending organizational structure with creative freedom to build truly resilient and soulful brands.

Modernizing Business Ops: Workday Ninja's Alane Boyd Shares Insight

💡 In this episode you will hear:

1. You need to have your company brand and your personal brand.

2. Taking those tedious parts out of the day to day.

3. What's the company way? And let's have a process.

4. I'm convinced there's no such thing as retirement for entrepreneurs.

5. We can't see our own label most of the time.

6. Don't over process things because we need creatives.