Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept.

This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp).

The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging.

Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.

💡 In this episode you will hear:

• The Goal Beyond Better Branding
• Career Pivot to Calling
• Brand vs. Performance Marketing
• Clarity and Alignment as the "Killer App"
• Customer as the Hero (Audience Specific Messaging)
• Balancing Data, Insights, and Intuition