In this episode, Dave Gulas sits down with Andrew Maffettone, founder and CEO of BlueTuskr, for an insightful conversation tailored for entrepreneurs, small business owners, and start-up founders looking for real-world growth strategies. Andrew dives into the challenges of building and scaling an e-commerce digital marketing agency in today’s fast-moving marketplace, addressing critical topics like omnichannel marketing, integrating specialist teams, and the evolving landscape of Amazon and DTC commerce.

Listen as Andrew shares candid lessons from his journey, why many e-commerce brands stumble when shifting from Amazon to D2C, how agency teams can truly collaborate, and the emerging impact of AI and zero-click searches on how brands attract and convert customers. They also discuss the current state and future outlook of e-commerce in 2025, tackling everything from rising costs and competition, to actionable advice for driving sustainable brand growth.

Whether you’re considering how to scale your business, optimize your marketing spend, or avoid common pitfalls in brand diversification, you’ll find practical, straight-talking advice in this discussion.

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewmaff/

Rate this podcast: https://ratethispodcast.com/beyondfulfillment

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