Bailey Bestul explains how imaginative reuse of architectural components can create exciting, unique and inspiring buildings. Bailey is a registered architect, researcher and author based in New York City. His book, Reuse of Architectural Components, published by Routledge, was inspired by Bailey’s extensive research throughout Europe after he was awarded a Fulbright grant by the Netherland-America Foundation. We discuss how architects, constructors and building owners are getting on board with circularity and reuse, and what might be getting in the way of ambitious circular approaches, and ask what architects, building owners and planners can do to help raise awareness of the benefits of reuse.