Compostify makes truly home-compostable plant pots and other bioplastic solutions designed to nourish the earth. Its products naturally break down without leaving harmful residues, and Compostify says this packaging enriches the planet, rather than polluting it. Steve Wilson is the Co-founder and CEO of Compostify, with a background in scaling technology businesses. Steve is applying his expertise in innovation, partnerships, and market expansion to make compostable packaging a mainstream reality. We talk about where the idea came from, and how they partnered with researchers to develop solutions, with a very challenging design brief that would support scaling this out around the world. We talk about the criteria for the biomaterials and Steve explains the design features of the pots, meaning the Compostify solution enables ‘retailers, growers, nurseries, distributors, and manufacturers to transition to home compostable plant pots without sacrificing performance or ease of use.’ Steve also tells us about the feedback from gardeners, and the surprising benefits that emerged when commercial gardeners began using the pots.