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Ep29. How to build a website that is good for the planet (and your customers)
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Summary
In this conversation, Tom Locke, founder of Noughts and Ones, discusses his journey into web development and the importance of sustainability in business. He shares insights on how his agency integrates sustainability into their processes and the significance of creating user-friendly, high-performing websites that also consider their environmental impact. Tom emphasizes the need for businesses to be a force for good and offers practical tips for reducing digital impact, such as being mindful of device usage and unsubscribing from unnecessary emails. The discussion highlights the evolving nature of sustainability in the digital space and the importance of authenticity in business practices.
Chapters
00:00 Introduction to Tom Locke and Noughts and Ones
04:43 Tom's Journey into Web Development
08:51 The Importance of Sustainability in Business
13:36 Noughts and Ones' Unique Approach to Sustainability
17:58 Defining a Sustainable Website and Digital Footprint
22:56 Building Sustainable Websites
31:01 Balancing Sustainability and Profitability
33:44 Practical Steps for Reducing Digital Impact
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