In this episode, we sit down with Craig and Ross from Dofos, a third-generation pet business with a story that’s anything but ordinary. From painting shop walls in -4°C to rebuilding from bankruptcy, these brothers share how they transformed a struggling family store into a thriving brand with four locations, their own product lines, and a booming e-commerce arm.

They open up about tough beginnings, surviving COVID, building a strong team culture, and launching a data-driven empire—plus how surviving personal adversity reshaped their business outlook. This is a raw, honest, and inspiring look at resilience, grit, and scaling smart in modern retail.

Whether you’re building a business, bouncing back from failure, or just love a real entrepreneurial story—this one’s for you.