Brand is not a logo. In this Business Babble episode, David Reid from Because Brands Matter joins us to unpack what a real brand is, why it lets you charge a premium, and how to build one that customers trust. We dig into values, positioning, consistency, naming, colours, audience testing, and the practical steps to launch or refresh a brand in B2B and beyond.

You will hear clear, usable advice for start-ups and established firms. We cover brand workshops, guidelines, culture, service delivery, and the mistakes that destroy trust. Expect examples from Quick Fit, Apple, Manchester United, and more, plus a reality check on influencers and AI buzzwords.

Highlights

• Brand vs logo. What actually matters for trust and pricing
• How to define values, personality, and clear positioning
• Why strong brands start at day one and help you scale
• Naming that sticks and when to avoid initials
• Colours and audience testing without overthinking it
• Consistency, culture, and the full customer journey
• When to rebrand and how to do it without losing equity
• Practical B2B launch playbook with budgets and channels
• Common branding mistakes to dodge

David Reid is a brand strategist and founder of Because Brands Matter, based in Edinburgh. He helps organisations define their positioning, build brand systems, and implement them with consistency. Connect with David on LinkedIn by searching David Reid, Edinburgh, Because Brands Matter.

About Business Babble

Conversations for owners and operators who want straight-talking insight on brand, growth, and building resilient companies.

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