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Back to Basics in Business: Finding Your Ideal Client & Growing the Right Way
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In this episode of the Business Babble Podcast, Wicus, Johnny, and Mike strip business growth back to its foundations.
👉 Are you clear on who your ideal client really is?
👉 Do you know why people actually choose YOU over competitors?
👉 Are you focusing on value, or just competing on price?
The guys get brutally honest about their own podcast journey, exploring:
- Why businesses lose sight of their ideal customer profile
- How to define your target audience by demographics, behaviours, and lifestyle
- The importance of market validation (testing what really works)
- Why networking and connections matter more than scatter-gun social media
- The psychology of value vs. price — and how brand perception shapes buying decisions
Whether you’re a startup owner, solo entrepreneur, or scaling up, this episode gives you practical insights, real talk, and a reminder that every business needs to go back to basics sometimes.
⚡ Listen in and rethink how you’re growing your business.
📌 Sponsored by Danes Accounting – Dunfermline’s #1 Accountants
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