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Steps to Clearly Define a Marketing Strategy (with Sara Nay)

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Manage episode 441006791 series 3579182
Content provided by Angela Frank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Angela Frank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you focusing on tactics instead of strategy in your marketing? In this episode of The Growth Pod, Sara Nay shares how you can create a clearly defined marketing strategy that improves the ROI of your marketing efforts in a way that's clear and understandable.

Specifically, Sara shares:

  • How to blend your business goals with your marketing strategy.
  • The easiest way to make a marketing strategy work for your brand.
  • Costly missteps that you can avoid with your marketing strategy.

Mentioned in This Episode:


About Sara:

Sara Nay is the chief operating officer at Duct Tape Marketing. With over thirteen years working in the small business space, her passion is to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.

Let’s Connect!


Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 441006791 series 3579182
Content provided by Angela Frank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Angela Frank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you focusing on tactics instead of strategy in your marketing? In this episode of The Growth Pod, Sara Nay shares how you can create a clearly defined marketing strategy that improves the ROI of your marketing efforts in a way that's clear and understandable.

Specifically, Sara shares:

  • How to blend your business goals with your marketing strategy.
  • The easiest way to make a marketing strategy work for your brand.
  • Costly missteps that you can avoid with your marketing strategy.

Mentioned in This Episode:


About Sara:

Sara Nay is the chief operating officer at Duct Tape Marketing. With over thirteen years working in the small business space, her passion is to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.

Let’s Connect!


Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

  continue reading

70 episodes

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