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PPC Essentials: What Every Business Should Know About Pay-Per-Click
Manage episode 474501418 series 3579151
The world of PPC is evolving fast. In this episode of The Marketing PowWow, host Rich Brown sits down with Digital Marketing Specialist Molly Sneath to break down the essential things every business needs to know about PPC.
Key Topics:
- How PPC has moved from keyword-based to audience-focused targeting
- The role of AI and automation in managing campaigns
- Why a multi-platform PPC approach is crucial (Google, LinkedIn, Meta, TikTok & more)
- How businesses can measure success and maximise return on investment
Guest: Molly Sneath
Molly is a Digital Marketing Specialist with a focus on PPC, helping businesses navigate the ever-changing paid advertising landscape. She shares straightforward, practical insights on smart bidding, audience targeting, and making PPC work for any business.
📢 Don’t miss this episode if you want to get the PPC essentials right!
🔗 Listen now: https://www.qbd.co.uk/powwow
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🎧 Available on:
YouTube: https://www.youtube.com/watch?v=o6ZB7i8wrFw
Apple Podcasts: https://podcasts.apple.com/gb/podcast/qbd-podcast-the-marketing-pow-wow/id1750875556
Spotify: https://open.spotify.com/show/5XcV86d8jldj9ImeVGhcUP
#PPCMarketing #DigitalAdvertising #MarketingTrends #MarketingPodcast #SmartBidding #PayPerClick #TheMarketingPowWow
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