🎙️ Welcome to The Marketing PowWow! In this episode, Paul Dyer dives into the evolution of the buyer’s journey with marketing expert Peter Baylis, founder of PEB Marketing Academy. 🌟 Together, they unravel how AI, digital fragmentation, and evolving consumer behaviour are reshaping the way we connect with audiences.

Topics Covered:

✅ The traditional buyer’s journey and its key stages.

✅ How AI is revolutionising consumer decision-making and expectations.

✅ Strategies for integrating traditional and digital marketing approaches.

✅ Practical steps to maintain visibility in an AI-driven landscape.

Peter shares his extensive experience in helping businesses adapt to these shifts, offering actionable insights to thrive in today’s dynamic marketing environment.

🔗 Explore the podcast episodes: https://www.qbd.co.uk/powwow

Peter Baylis - Founder at PEB Marketing Academy

Peter Baylis is a seasoned Business Breakthrough Strategist with a strong track record of partnering with organisations and leaders to unlock exponential growth. Drawing on deep strategic insight and hands-on experience, he specialises in crafting transformative business solutions, from go-to-market strategy and operational scaling to leadership development and change management. Known for his pragmatic, results-driven approach, Peter has helped clients identify untapped potential, implement high-impact initiatives, and accelerate performance to achieve lasting success.

Discover more about PEB Marketing Academy: https://pebmarketingacademy.com/

Connect with Peter: https://www.linkedin.com/in/peterbaylis/

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