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In this snippet from our full conversation with Cheryl Conquers, she emphasises that building relationships with tourism boards is crucial for travel content creators. She explains that tourism boards can often act as “gatekeepers” to opportunities like press trips and collaborating on travel campaigns. Working with these organisations can provide access to resources such as accommodations, flights, and in-depth local experiences that creators might not be able to organise independently.

Cheryl also outlines several key steps for anyone looking to become a successful, full-time content creator:

1. Define Your Why: Having a clear, personal reason for creating content (e.g., financial freedom, passion projects, giving back) is essential to stay motivated, especially during challenging times
2. Pick Your Niche Thoughtfully: While some niche down too much and limit their opportunities, others go too broad and dilute their message. Cheryl recommends striking a balance, choosing a niche you’re genuinely passionate about and can sustain as a lifestyle.
3. Ensure Your Niche Fits Your Lifestyle: Content creation is an ongoing process and part of your daily life, so pick a niche (like travel, wellness, or food) that feels natural and enjoyable for you.
4. Diversify Your Income Streams: Don’t rely on just one way to make money. Cheryl highlights methods such as brand partnerships, sponsorships, affiliate links, social media management, and press trips
5. Focus on Engagement, Not Just Follower Count: Cheryl stresses that engagement rate is more valuable than a large following, as brands increasingly work with creators who have an active, loyal audience.

Watch the full episode on YouTube: https://youtu.be/geCVmVXtlK4?si=dxVWUi_au-UyEqBg

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🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

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