In this episode, I share one of the most powerful strategies for retaining your best people—reverse recruiting. If you want to keep top talent, you need to know their dreams and consistently help them move toward those goals. I'll walk you through a framework to uncover what truly matters to your team and how to use that knowledge to create long-term retention.

• [00:00] Introduction – The concept of reverse recruiting and why retention starts with leadership.
• [01:00] Why Top Performers Are Hard to Keep – The best talent is always being recruited, and they won't stay unless they see a future with you.
• [02:30] The Power of Dream-Based Recruiting – How asking recruits about their long-term goals creates trust and connection.
• [04:00] People Stop Dreaming—Leaders Must Reignite It – The reality that most professionals stop thinking big, and how you can help them start again.
• [06:00] Asking the Right Questions – How to uncover a recruit's personal and professional goals with a simple two-question framework.
• [08:30] Why Most Leaders Miss This Opportunity – Many managers focus on company goals rather than individual dreams, leading to disengagement.
• [10:00] The Power of Context in Dream-Based Recruiting – How helping recruits see their 10-year future shifts their mindset.
• [12:30] Creating Buy-In and Loyalty – Why recruits stay with leaders who actively support their personal and professional growth.
• [14:00] Why Continuous Engagement Matters – How resurfacing a recruit's dreams over time strengthens their commitment to your team.
• [16:30] Retaining Talent in a Competitive Market – The reality that salary alone won't keep your best people—you need to offer more.
• [19:00] Final Thoughts & Actionable Takeaway – A challenge to start practicing dream-based recruiting with your current team.

1. Retention Starts with Leadership – Your top performers will stay if they believe you care about their long-term success.
2. Reverse Recruiting Works – The best way to keep talent is by recruiting them to their own dreams—within your organization.
3. Dreams Create Motivation – People stop dreaming as they settle into careers. Great leaders help reignite their vision.
4. The Right Questions Unlock Loyalty – Asking where someone wants to be personally and professionally in 10 years builds deep connection.
5. Continuous Engagement Builds Retention – Leaders who consistently revisit a recruit's dreams foster loyalty and long-term commitment.

Retention isn't about offering the highest salary—it's about helping people achieve their dreams. If you become the leader who champions your team's goals, you'll not only retain your top performers but also create an environment where they thrive. Start today by asking your current team about their long-term dreams, and use that insight to strengthen your leadership and recruiting efforts.

Want to improve your retention strategy? Subscribe to my weekly email at 4crecruiting.com or schedule a coaching session at bookrichardnow.com. Let's build a leadership framework that keeps your top talent engaged and committed.