Most recruiters are showing up with features, hype, and opportunity. But what burned out producers actually need is relief. In this episode of Recruiting Conversations, I break down how to lead with empathy instead of solutions, how to identify real burnout, and how to open up high-trust conversations with people who are struggling.

If you’ve ever felt like you’re talking to a wall when someone is clearly checked out or exhausted, this episode will help you connect instead of convince.

[00:00] Introduction – Why this isn’t just a recruiting question, it’s a leadership one [01:00] Understand the Burnout Pattern – High volume turned into high stress. Then low volume turned into fear. Now they’re stuck in survival mode [02:00] Step 1: Lead With Empathy, Not Solutions – Don’t pitch. Connect. Ask real questions like:

• How have you been holding up?

• What’s been the hardest part of this market for you?

• Are you energized or worn down right now? [03:00] Step 2: Normalize What They’re Feeling – You’re not weak. You’re human. This is a hard season. Let them feel seen [04:00] Step 3: Ask Vision Questions – Once they feel safe, ask what they wish life looked like

• What would freedom look like?

• What kind of support would change everything?

• What kind of pace would be sustainable? [05:00] Step 4: Tell the Story, Not the Solution – Share your burnout story or someone else’s. Let them hear possibility, not pitch [06:00] Step 5: Invite, Don’t Close – Don’t push for commitment. Say:

• “Not sure if this is the right fit, but I’d love to show you what’s possible” [07:00] Step 6: Follow Up With Care, Not Chase – Send a text, share a podcast, drop a Loom. Rebuild trust slowly [08:00] Final Challenge – Reach out to three people who are tired. No pitch. Just care

• Burnout Isn’t a Sales Problem – It’s a human problem. Slow down and lead with empathy

• Don’t Solve, See Them – Validation builds more trust than solutions ever will

• Help Them See Possibility Again – Ask questions that paint a new future

• Your Story Is More Powerful Than Your Pitch – Share your own rhythm shift

• Trust Scales – The leaders who show up with care will win when others push

You don’t need a perfect answer to recruit the burned out. You just need presence, empathy, and a rhythm of care. That’s how you become the leader they trust when they’re ready for something different.

Want to build a recruiting system that speaks to the real pain in today’s market? Subscribe to my weekly email at 4crecruiting.com, or book a call at bookrichardnow.com. Let’s help you recruit through trust.