You’re already creating valuable content, you just haven’t captured it yet. In this episode of Recruiting Conversations, I break down how to repurpose your team meetings, trainings, and leadership insights into high-impact recruiting content that builds trust before the first call is even booked.

You don’t need more hours. You need a system that documents your leadership and turns it into content your ideal recruit actually wants to see.

[00:00] Introduction – You’re already creating content. You just haven’t systemized how to capture and share it yet. [01:00] Why It Matters – Recruiting content builds visibility and trust before the first meeting ever happens. [02:00] Step 1: Redefine What Content Is – Content isn’t marketing. It’s leadership in public. Rants, frameworks, stories, even phrases are assets. [03:00] Step 2: Capture Everything – Record all team huddles, Zooms, whiteboards, and voice notes. Every great moment is a seed. [04:00] Step 3: Extract and Translate – Look for passionate moments, steps, phrases, and breakthroughs. Turn them into short posts or video clips. [05:00] Step 4: Build a Weekly Rhythm – Block one hour each week to harvest and post content. Delegate when possible. [06:00] Step 5: Speak to Your Ideal Recruit – Tailor every piece to what your best hires value most, autonomy, growth, clarity, or community. [07:00] Step 6: Use Content in Conversations – DM your posts as follow-up. Share clips to warm up cold leads. [08:00] Step 7: Reuse and Compound – Great content doesn’t expire. Repost your best ideas and let repetition build trust. [08:30] Step 8: Build a Content Vault – Store 30 to 100 short assets you can use to drip value to recruits over time.

• Document, Don’t Create – Your leadership is already producing great content. Just start capturing it.

• Content Builds Trust Before the Call – Your ideal recruit should feel like they already know you before you ever meet.

• Post With Purpose – Speak directly to the pain points and goals of your top recruits.

• Use Content as a Recruiting Tool – Don’t just post and hope. DM your posts. Drip your vault. Make it part of the pipeline.

• Start Simple, Stay Consistent – One insight, one post, every week. That’s all it takes to go from invisible to top of mind.

Recruits don’t follow the most polished pitch. They follow the most consistent presence. Show them how you lead before you ever ask them to follow.

Want help creating a system for turning your leadership into trust-building content? Subscribe to my weekly email at 4crecruiting.com or book a session at bookrichardnow.com. Let’s show your leadership to the market.