In today’s episode, we’re diving into why you might be unintentionally attracting broke and lazy clients through your marketing—and how to fix it. Let’s be real: we’ve all done it. You offer discounts, run flash sales, or over-explain the value of your offers, but if you’re doing it the wrong way, you’re likely attracting clients who are more focused on a bargain than the actual transformation you're offering.

In this episode, I cover:

• Why offering discounts and overemphasizing price can attract clients who aren’t committed to the transformation
• How offering guarantees or making promises you can’t keep is a sure way to draw in people with no real self-belief
• Why marketing accountability constantly can result in clients who expect you to do the work for them—and how to shift your messaging to empower them
• The danger of marketing "ease" and how it attracts people who think success comes without effort—and how to reframe that message

This episode is not about avoiding pain points or glossing over the reality of the work it takes to get results. It’s about adjusting the tone and framing of your offers so that you attract the kind of clients who are ready to take action and invest in their growth. Tune in and start refining your messaging to create a stronger, more committed clientele!

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