Your price is not about you…

Your price is a part of your messaging and a part of your marketing.

Think about it!

If I want a cheap product, for example, I need a cheap pod ASAP to cook something tonight.

I will go to Walmart or a dollar store and buy a cheap pod.

However, if I need a pod to show in a high-end cooking show, and my objective is to attract more celebrities, I will be shopping for that pod somewhere else.

I know I would need to pay more for that pod, don’t I?

Now, ask yourself.

When you present your offer, are you being perceived as a “Walmart” of your industry or “Nordstrom”?

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