In this episode of the Get Keen Podcast, host Dan Lee welcomes a distinguished guest, a business owner of a Ray White franchise at Mount Gravatt, who brings 20 years of experience in the real estate industry. With his agency selling over 250 properties annually and personally closing around 60 deals at an average price of $1.1 million, he ranks in the top 3% of agencies nationwide. The discussion delves into the importance of auctions in real estate, emphasizing that success lies in the process rather than price. The guest shares valuable insights on why transparent competition through auctions can yield better outcomes than private trading, challenging common misconceptions in the industry. Tune in to gain practical strategies and wisdom to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Grant:

https://www.instagram.com/raywhitegroup

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:10] Auction process versus private trading.

[00:06:31] Business leadership transition.

[00:10:42-00:11:15] Business growth and team rebuilding.

[00:12:11] Recruitment strategies for growth.

[00:17:06] Handling competition among agents.

[00:20:31] Auctioning properties benefits.

[00:24:16] Auction strategies and buyer engagement.

[00:27:03] Auction dynamics and buyer perceptions.

[00:29:44] Detachment in auction processes.

[00:34:52] Best auction sale prices.

[00:35:46] Building your own real estate brand.