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26: Launching Your Membership for Longevity... or Survival?
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What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?
In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.
This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.
We'll cover:
- The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
- If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
- Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
- The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner
Timestamps:
- 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
- 09:01 Playing for advantage vs. playing to win at all costs
- 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
- 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
- 24:29 The third shift: self-trust over seeking the "right way"
- 30:49 What it means to have "watch me" energy in your membership business
If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.
Links and Resources:
- 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
- Contact Natalie: themissingink.co/connect
- See how else you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/26-launch-membership-longevity
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
- Threads: threads.net/@natalietaylor.co
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