The Counterintuitive Truth About Opening Multiple Locations
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In this video, Dr. Robbie Woelkers reveals the counterintuitive truth that opening multiple PT clinic locations is actually significantly easier than opening your first location, and breaks down the exact Pod of Four strategy that allows practice owners to scale from $28K to $112K monthly profit while escaping the Circle of Despair that traps single-location owners.
0:00 - Why multiple locations are easier than your first clinic
0:29 - The Circle of Despair: Why first-time owners get stuck in treatment
1:29 - The two hardest levels every practice owner must survive
2:26 - Why 125+ people depend on owners working 40 hours in treatment
2:55 - The critical difference: launching with vs. without you in treatment
3:23 - How to open location #2 without getting trapped again
4:18 - The Pod of Four system: 4 providers, 2 admins per location
5:15 - The 2013 Rule: $20K revenue, $13K expenses breakdown
6:09 - Profit progression: Payment → Profit → Protection → Prosperity
7:33 - Max clinic potential: 16 providers, 8 admins, $112K monthly
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45 episodes