Are you still doing tasks in your business that drain your time and energy? In this episode of the Take Your Shot podcast, I’m joined by Callan Faulkner, founder of The Uncommon Business and expert in AI strategy, automation, and time-saving systems. Callan breaks down how AI tools can help creative business owners streamline their operations, make decisions faster, and reclaim hours of their week.

We talk about what AI actually is, how it works behind the scenes, and how you can start using tools like ChatGPT, Claude, and Perplexity to make everyday tasks—from client communication to content writing to bookkeeping—more efficient. Callan also shares real examples of how she uses AI daily in her own business and how you can apply those strategies to yours.

Whether you’re a wedding photographer, coach, or service provider, this episode is your invitation to rethink how you’re spending your time—and how AI can support you in doing more of what you’re truly meant to do.

Resources Mentioned

• Callan’s Website: https://reioptimize.com
• Callan’s Instagram: https://www.instagram.com/callanfaulkner
• Claude (for content writing and SOPs): https://claude.ai
• Perplexity (for research): https://www.perplexity.ai
• ChatGPT (for everyday automation): https://chat.openai.com
• Fireflies AI (for meeting notes and action items): https://fireflies.ai
• The Uncommon Business Masterclass: Visit https://theuncommonbusiness.co for upcoming trainings

• Free Online Community: https://takeyourshotcollective.com/community
• 1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
• Business Tools and Resources: https://takeyourshotcollective.com/business-resources
• Instagram: https://www.instagram.com/takeyourshotcollective