Welcome to The Digital Transformist with Mike LaVista! In today's episode, we dive into the world of personal branding for executives with Alan McLaren from STRATA Originals. If you've ever wondered about the benefits of fine-tuning how others perceive you, this conversation is for you. Ellen breaks down the misconception that personal branding is all about self-promotion and highlights the true essence of being in service to others.
Discover how building trust at scale can revolutionize your business relationships and open doors you never thought possible. Ellen and Mike explore the power of sharing your unique gifts and perspectives to connect with your audience on a deeper level. Whether you're in the industrial world or the construction business, trust is the key to driving successful partnerships, and personal branding is the tool to help you achieve that.
Join us as we uncover the secrets to scaling your influence through videos and digital platforms, even while you sleep. Don't miss out on this insightful discussion that could transform the way you approach your personal brand as a leader. Tune in now to learn how to elevate your presence and make a lasting impact in your industry!
Listeners can get in touch with Alan McLaren, founder of STRATA Originals, by visiting the group's website or contacting them through their social media profiles. https://strataoriginals.com/
Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast
Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904
CHAPTERS:
00:00 - Introduction to Personal Branding
01:06 - Misconceptions About Personal Branding
01:28 - Benefits of Personal Branding
02:37 - Building Trust at Scale
03:49 - Impact of Video Content
04:33 - Overcoming Time Constraints
05:20 - Leveraging Personal Brand for Business Growth
06:02 - Importance of Consistency in Personal Branding
06:45 - Engaging with Audience Through Content
07:15 - Expanding Reach Through Social Media
08:00 - Measuring Success in Personal Branding
08:45 - Conclusion and Key Takeaways
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