How did Caroline Plumb scale Gravita from £10M to £60M in three years? On this episode of SheSass Unplugged, Caroline shares her bold M&A and tech-driven strategies in accounting, reflecting on her path from founding Freshminds to selling Fluidly to OakNorth Bank, fuelled by her SME and tech passion. We dive into seamless integrations, private equity versus VC, and why diverse perspectives drive success.

Caroline opens up about her OBE, her Times column drawn from real business struggles, and how motherhood honed her empathy, boosting female partners at Gravita from 10% to 30% without quotas. We also explore fundraising tips for female founders, disrupting traditional industries, and fostering innovative cultures. It’s a candid, inspiring chat about curiosity and connection fuelling progress.

SheSass Unplugged is produced by Urban Podcasts.