In this episode, Kevin is joined by Alexander Rodenko—entrepreneur, craftsman, and owner of Emerald Installation—for a conversation that goes beyond the surface. From his early years in Ukraine and Israel to building a thriving flooring business in the Pacific Northwest, Alexander shares how his journey is grounded in family, fueled by passion, and driven by purpose. Discover how flooring became his canvas for self-expression and how he’s built a company that reflects his deepest values—one project, one relationship, and one step at a time.