This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success.

Here's what you'll learn in this episode:

– How to prioritize content efforts when working with a lean team.

– Why some content experiments fail—and how to pivot quickly.

– The key to creating scrappy but effective research reports.

– How to get the most out of a single piece of content through repurposing.

– The role of AI in speeding up content production without sacrificing quality.

– Balancing short-term wins with long-term content marketing goals.

– Lessons from launching (and dropping) a podcast with limited resources.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH ELISE:

🔔 LinkedIn: linkedin.com/in/elise-thrale-439591145/

🌐 Website: napier.ai