))
How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos)
Manage episode 449958631 series 3567011
Content provided by Niels van Melick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Niels van Melick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up.
Here's what you'll learn in this episode:
- Why events are worth the investment despite their high cost.
- How to define and measure high-quality leads at events.
- The importance of aligning sales, SDR, and marketing teams for event success.
- Key challenges in event preparation and how to overcome them.
- Best practices for showcasing your brand and differentiating your booth from competitors.
- How to effectively follow up after an event to keep momentum going.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
LinkedIn http://linkedin.com/in/nielsvanmelick
Website http://leadwave.io
CONNECT WITH CARLEEN:
LinkedIn http://linkedin.com/in/carleenhughes
Website http://kainos.com
20 episodes
Share
