In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function that delivers measurable results within large-scale marketing organizations.

Here's what you'll learn in this episode:

• How to narrow your focus and prioritize key areas in your first months as a content leader.

• The importance of focusing on people, processes, and programs in your first six months.

• Practical tips for implementing effective content production processes.

• How to balance supporting paid demand gen and organic content efforts.

• The role of original research and subject matter expertise in creating distinctive content.

• How to set realistic expectations for content’s impact on revenue and long-term goals.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

http://www.linkedin.com/in/nielsvanmelick

Website http://www.leadwave.io

CONNECT WITH SONJA:

LinkedIn http://www.linkedin.com/in/sonjajacob

Website http://www.athenahealth.com