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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)
Manage episode 446451136 series 3567011
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This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.
Here's what you'll learn in this episode:
- Why customer research is crucial for top-performing content.
- The most common mistakes companies make when developing a content strategy.
- How to turn your company’s expertise into thought leadership content.
- Tips for effective interviews with your subject matter experts.
- How to build a highly efficient content engine.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
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